The South by Southwest Festival (a.k.a SXSW) is an annual music, film, and interactive conference and festival held in Austin over nine days. It’s grown beyond expectations since its humble late-’80s beginnings as a regional showcase for musicians from the south-west corner of the United States. It’s the place for artists, companies and individuals alike to showcase their acts, films, products and get together to discuss these with like minded people over a taco and a cocktail.
I am here this week for the Interactive section of the conference which is focused on emerging technology and over the past few years in particular has earned the festival a reputation as a breeding ground for new ideas and creative technologies. Twitter debuted at SXSW in 2007 (although it launched many months earlier) and the buzz led to it becoming one of the most talked about products that year. Foursquare is also another success story, actually launching at the event in 2009 and subsequently receiving its first round of funding six months after its SXSW launch.
Five things I’d like to try and do today:
Meet Up with Other Travel Bloggers
I’m hoping to meet up with some other travel bloggers this afternoon to have a chat about what we’re all doing and no doubt show ff about where we’ve all been!
Get My Bearings
Austin seems like a simple city to get to know, but what with events, pop-ups stands, music and eateries on every corner plus over 25,000 people attending just this part of the event alone, it might get a bit hectic!
Eat a Taco
I seem to be getting a bit obsessed about this as have been posting about it on Facebook all week! Downtown Austin has an endless list of restaurants and bars and during the conference there are lots of pop-up food stalls. I plan to taste test as much as possible today!
Get My Conference Badge
I have been lucky enough to be bought a conference badge by the company I work for so that I can attend some of the more digital-industry focused events. I would like to try and learn more about upcoming travel technologies in particular (like Crash City) and if I see anything cool coming up, I’ll be sure to let you all know!
Attend the Talk About the Cat Vid Fest
Well it’s not all work, work, work eh? More info about it here…